Flip the Script: Getting People to Think Your Idea is Their Idea

ISBN-13: 9780349418858 / Angielski / Miękka / 2022 / 288 str.

Oren Klaff

Opis

In this much anticipated follow up book to the cult hit, Pitch Anything, Oren outlines a powerful new strategy for closing sales: the art of making prospects think that your idea is really their idea.

Recenzje

Oren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining - you'll find yourself eagerly turning the pages, engrossed in Klaff's remarkable tales of dealmaking . . . then suddenly look up and realise he's just taught you a whole new set of complex sales techniques, and somehow made it fun Matthew Dixon, coauthor of The Challenger Sale

O autorze

Oren Klaff is one of the world's leading experts on sales, raising capital and negotiation. His first book, Pitch Anything, is required reading throughout Silicon Valley, Wall Street and the Fortune 500, with more than 1,000,000 copies in print worldwide. He has written for Harvard Business Review, Inc., Advertising Age, Entrepreneur and has been featured in hundreds of periodicals, podcasts and blogs. He is an investment partner in a $200 million private equity investment fund and in his spare time is a motorcycle enthusiast.