Fleet Dynamics- A Study on Value Propositions

ISBN-13: 9783659291814 / Angielski / Miękka / 2012 / 120 str.

Jacob Reuban

Opis

This book is wide-ranging survey of the fleet market in India. As a fleet purchase could impinge on the sales target, automobile manufactures and sales team target more on fleet customers. The research gave birth due to the immense potentiality of the fleet market. The book reveals the veiled competition prevailing in the fleet market. The fleet customers and normal customers buying preferences could vary in many ways. The book also breaks down new ground on the values expected and values delivered in the fleet market. Thereby threw light on identifying the customer demand and the hidden competition in the Indian fleet market.

O autorze

A Marketing Strategist who contributed numerous articles to various journals by his extensive work on Marketing and Brand Management. He also introduced the concept called brand renewal highlighting the regeneration of the product.