FirmLevel Factors, Environment, Competitive Strategy and Performance

ISBN-13: 9786202015257 / Angielski / Miękka / 2017 / 224 str.

Paul Kariuki

Opis

This book is based on empirical study on firm level factors, industry environment, competitive strategy and performance of large manufacturing firms in Kenya. The study is a cross sectional survey of 102 large manufacturing firms in Kenya. One of the key finding is that organizational structure had no influence on performamnce based on return on assets and that organizational culture did not influence performance based on customer perspective measure. This is a major contribution to body of knowledge in strategic management, that the performance measures matters in terms of whether firm performance being influenced by a independent variable or not. Scholars have to critically determine the most robust measure of firm performance in empirical studies.

O autorze

Dr Paul Muturi Kariuki has a PhD and Masters in strategic management from University of Nairobi, Bsc Biochemistry from JomoKenyatta University of Agriculture and Technology. He is (CPAK) and is a lecturer, trainer and consultant in strategic management and financial management with over 16years experience. Currently he is a lecturer at JKUAT.