Introduction; Tina Harrison.- Chapter 1: Cognitive
drivers of suboptimal financial decisions: Implications for financial literacy
campaigns;Hooman Estelami.- Chapter 2: How mutual fund investors’ objective and
subjective knowledge impacts their information search and processing behaviour;Sanjay Kumar Mishra and Manoj Kumar.- Chapter 3: Do investors show an
attentional bias toward past performance? An eye-tracking experiment on visual
attention to mutual fund disclosures in simplified fund prospectuses; Andreas
Hüsser and Werner Wirth.- Chapter 4: Overconfidence and emotion regulation
failure: How overconfidence leads to the disposition effect in consumer
investment behaviour; Wujin Chu, Meeja Im and Hyunkyu Jang.-
Chapter 5: Consumer rationality/irrationality and financial literacy in the
credit card market: Implications from an integrative review; Na Shen.- Chapter 6: Financial literacy and shrouded credit card
rewards; Laura Ricaldi, Michael S Finke and Sandra J Huston.- Chapter 7: Are
men better investors than women? Gender differences in mutual fund and pension
investments; Rita Martenson.- Chapter 8: Gender
stereotyping in financial advisors’ assessment of customers; Inga-Lill Söderberg.- Chapter 9: Tailored financial literacy education:
An indigenous perspective; Mark Brimble and Levon Blue.- Chapter
10: Financial literacy and financial literacy programmes in Australia; Andrew C Worthington.- Chapter 11: Assessment of behavioural outcomes of
financial education workshops on financial behaviour of the participants: An
experimental study; Harsha Vijaykumar Jariwala and Mahendra
S Sharma.
Dr Tina
Harrison is
the Personal Chair of Financial Services Marketing and Consumption at the
University of Edinburgh Business School, UK. She is also the Editor of
Palgrave's Journal of Financial Services Marketing.
This book presents selected papers
on the factors that serve to influence an individual’s capacity in financial
decision-making. Initial chapters provide an overview of the cognitive factors
affecting financial decisions and suggest a link between limited cognitive
capacity and the need for financial education. The book then expands on these
cognitive limitations to explore the tendency for overconfidence in
decision-making and the interplay between rational and irrational factors.
Later contributions show how credit card companies benefit from limitations in
consumer financial literacy, how gender and cognition intersect to play an
important role in financial decision-making, and how to improve financial
capacity through financial literacy and education campaigns, including those
addressing developed marketplaces. This comprehensive collection of papers will
be of value to all readers who seek to better understand the multi-factorial
and complex nature of personal financial management in today’s economic
climate.