Filling the Gaps

ISBN-13: 9786200534514 / Angielski / Miękka / 2020 / 164 str.

Elena-Madalina Vatamanescu Vlad-Andrei Alexandru; Elena-Alexandra Gorgos Andreea Mitan

Opis

In the framework of a fast-changing globalized economy, European small and medium-sized enterprises (SMEs) are at the crossroads of international external pressures and internal reaction constraints. This volume draws upon the importance of leveraging European SMEs' intellectual capital in the context of internationalization and development of sustainable international partnerships, in order to create and maintain relevant competitive advantages. At a practical level, it explores the European initiatives and the Romanian legal, governmental and institutional instruments aimed at supporting the SMEs in their various endeavors, from accessing relevant knowledge to deploying successful operations in foreign markets. Thus, it offers insight and valuable knowledge to academics and managers interested in the international expansion of SMEs.This volume was supported by a grant of the Ministry of Research and Innovation, CNCS - UEFISCDI, project number PN-III-P1-1.1-TE-2016-0232, within PNCDI III.

O autorze

Vlad-Andrei Alexandru, Elena-Madalina Vatamanescu,
The authors are a team of young researchers from the Center for Research in Management from the National University of Political Studies and Public Administration in Bucharest, Romania. Their main research focus concerns business internationalization and building competitive advantages for SMEs by leveraging intellectual capital.