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Gorgeously illustrated and authoritatively written, Fender®is the officially licensed celebration of the legendary brand's iconic guitars, amps, and basses.
Contents Introduction Chapter 1 California Dreamin': Young Leo Fender and the Radio Store, 1909-1946 Chapter 2 Wood, Wire, and Steel: The Birth of Fender Electric Instrument Co., 1946-1949 Chapter 3 Twang Comes to Town: The Telecaster Arrives, 1949-1952 Chapter 4 Radical Curves: The Stratocaster and the Precision Bass, 1951-1959 Chapter 5 The Need for Tweed: Fender Amps of the Fifties, 1948-1960 Chapter 6 All That Jazz: Offset Guitars and Upmarket Advertising, 1957-1962 Chapter 7 Surf's Up: Tolex Amps, Reverb, and Evolving Guitars, 1959-1967 Chapter 8 Executive Order: The Mustang Debuts, and CBS Comes Knocking, 1962-1969 Chapter 9 Feelin' Groovy: Pianos, Pedals, and Psychedelic Guitars, 1964-1970 Chapter 10 Saved by the Bill: Declining Quality and a Management Buyout, 1969-1985 Chapter 11 Hot-Rod Rock: The Custom Shop and Relic Guitars, 1985-1999 Chapter 12 Border Song: Fender Amps Roar Back, 1984-2023 Chapter 13 Pro Shop: Vintage Reissues and Modern Masterpieces, 2010-2023 Chapter 14 Future Perfect: The Next 75 Years, 2023-2096 Acknowledgments Image Credits Index
Dave Hunter is an author, musician, and journalist. He is the author of several popular books about guitars, amps, and effects, including Star Guitars, The Fender Stratocaster, The Gibson Les Paul, and 365 Guitars, Amps & Effects You Must Play, as well as Fender: 75 Years. A regular contributor to Guitar Player and Vintage Guitar magazines, he resides in Kittery, Maine.