Fast Moving Consumer Goods (FMCG): A Swot up

ISBN-13: 9783330344143 / Angielski / Miękka / 2017 / 124 str.

K. Jegatheesan Karuppiah; K. Kalaivani Kuppusamy; P. Muthu Ganeshwari

Opis

The main objective of the book is to create awareness among the consumers regarding Brand Preference of FMCG in the study area. Because The fast moving consumer goods (FMCG) segment is the fourth largest sector in the Indian economy. It has a strong MNC presence and is characterised by a well established distribution network, strong competition between the organised and unorganised segments and low operational cost. Fast Moving Consumer Goods are inevitable for the people in their day to day life. Therefore it is highly useful for the consumers to prefer the suitable brands according their requirements.

O autorze

Mr. K. Jegatheesan is Assistant Professor, Department of Commerce in Ayya Nadar Janaki Ammal College,Sivakasi, Tamilnadu. He published 49 Research Articles and 57 Papers Presented in National and International level. He is the Author of Two Books. At present One Minor Research Project is ongoing funded by University Grants Commission, New Delhi, India.