Fashion Trends: Analysis and Forecasting

ISBN-13: 9781847882943 / Angielski / Twarda / 2011 / 192 str.

Eundeok Kim;Ann Marie Fiore;Hyejeong Kim

Opis

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development.
Fashion Trends: Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends.Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

Spis treści

Introduction
1. The Basics of Fashion Trends and Forecasting
2. Consumers' Role in Fashion Adoption
3. The Process and Methods of Fashion Trend Analysis and Forecasting
4. The Roles of Fashion Industry Professionals in Trend Development and Forecasting
5. Consumer and Industry Fashion Innovation and Diffusion Accelerators
6. Social Responsibility Related to Fashion Trends and Forecasting
7. The Format for Trend Forecasts and the Influence of Trend Forecasting on Business Decisions
Appendix
References
Subject Index