Fashion Tech Applied: Exploring Augmented Reality, Artificial Intelligence, Virtual Reality, NFTs, Body Scanning, 3D Digital Design, and More

ISBN-13: 9781484296936 / Angielski / Miękka / 2023 / 262 str.

Peter Jeun Ho Tsang

Spis treści

Chapter 1: Introduction to Fashion Technology

i. Defining the fashion value chain

ii. Defining the garment industry (The different market levels in the industry: who is likely to adopt it or not)

iii. What is technology?

iiii. Why synergise technology with fashion?

 

Chapter 2: Next Evolution of Design

2. a. Hyperreality: Digital Design

2. a. i. What is fashion design? Digital 3D design softwares: DC Suite, CLO 3D, Browzwear 

2. a. ii. Digital 3D design: How brands have used the softwares so far: Nike

 

2. b. Can anyone now become a designer?

2. b. i. Emergence of digital design platforms: LaunchMart

2. b. ii. Generative design with AI: T-Fashion & IBM

 

2. c. The role of design in the future

2. c. i. What you need to learn: NFTs 

2. c. ii. Future design workforce 

 

Chapter 3: Production and Supply Chain

3. a. Grabbing the fabrics & fastenings: on-demand manufacturing & material sourcing

3. a. i. Emerging supplier platforms: RoundRack

3. a. ii. Block chain: Supplier communication: IBM

 

3. b. The making

3. b. i. Digital pattern making: Lectra

3. b. ii. Digital lay-planning for sustainability: N-Hega, Marine Serre

 

3. c. Identify the garment

3. c. i. Tracing stocks

3. c. ii. Digital IDs: EON

 

3. d. Transparency & traceability

3. d. i. Blockchain: Qbrics; Ariane

 

Chapter 4: Marketing

 

4. a. The new tech approach

4. a. i. Fashion in your living room: Augmented reality: Cappasity & Instagram (Gucci)

4. a. ii. Digital fashion shows: The original with a slight twist - Balenciaga Simpsons Show 

4. a. iii. Digital fashion shows: Purely rendered for hyperreality - Hanifa

4. a. iiii. Virtual reality: virtual environments & interactivity

 

Chapter 5: Retail

 

5. a. The instore experience 

5. a. i. The magic mirror: IBM

 

5. b. The virtual experience

5. b. i. The immersive experience: virtual reality marketplace

5. b. ii. The immersive screen: Haptic technology for clearer tactile product expectations

 

5. c. The Fitting Issue: Online

5. c. i. Virtual try on - Gucci & Farfetch

5. c. ii. Body scanning - Artificial intelligence & machine learning: TG3D Studio 3. b. iii. Reaching (or not) a new customer: Disabled individuals

 

5. d. Online only zone

5. d. i. NFTs: Purely online garments – DressX

 

Chapter 6: Minimum Effort and Maximum Output 

i. Redundancy is real

ii. Safeguard your workforce

iiii. Good Ol’ Corporates

v. Tiptoeing around the ultimate decision maker in all of this: the customer

Audience: Intermediate

O autorze

Von N. Ruzive began chasing fashion tech before she even knew it would be a thing. She’s journeyed from being a young fashion designer exploring the ways in which customers could better envision how her fashion designs would be worn, through frustration of the usual sketches and images not being able to do the trick. Of course the classic video was an option but would not fully illustrate the state of innovation of the garments. This was key to demonstrating her unconventional designs of zip openings in unconventional places on the garments to increase wearability for all women including those with disabilities—something she continues to work on along with teaching 3D printing & laser cutting and leading the partnerships department at a fashion tech venture studio in Paris. All of which have picked her brain in this field of fashion tech.

Peter Jeun Ho Tsang is the founder & CEO of Beyond Form, a fashion tech venture studio. Since obtaining a master’s degree in Digital Fashion from London College of Fashion in the late 2000’s, he has developed several fashion tech initiatives including a retail store of the future in London, a lab in Paris, and an MBA program. At Beyond Form, he now works with entrepreneurs globally to build and scale technology solutions for the fashion industry.