Fashion Retailing: From Managing to Merchandising

ISBN-13: 9781350124813 / Angielski

Dimitri Koumbis

Spis treści

Introduction Chapter 1: What is retailing? The history of retail Understanding the difference between retailing and the retailer Classification of retailers On-site vs. off-site retailing Multichannel retail approaches Interview: Kyle Muller—Shop Owner Case study: Harvey Nichols Chapter 1 summary Chapter 2: Retail consumer markets Consumer behavior Consumer demographics Site selection and store location Emerging domestic and international markets Interview: Tate Ragland—Retail Market Researcher Case study: Target Chapter 2 summary Chapter 3: Retail corporate offices Corporate offices and their role Strategic planning Supporting store teams Ethics and corporate Social responsibility Interview: Jackie Mallon—Corporate Fashion Designer Case study: American Apparel Chapter 3 summary Chapter 4: Store management Store management and the back of house Employee management Store logistics Merchandise controls and loss prevention Interview: Shana Tabor—Vertically Integrated Retailer Case study: All Saints Chapter 4 summary Chapter 5: Store Merchandising Merchandising and the front of house Merchandising vs. visual merchandising Merchandising the store environment Interview: Alfonso Paradinas—Merchandiser Case study: Gap Chapter 5 summary Chapter 6: Trends in retailing E-commerce and the online shopper Mobile retail, pop-up, and concept shops Retailer and designer collaborations Technology in the retail sector Interview: International Playground—Wholesaler and Retailer Case study: ASOS Chapter 6 summary Conclusion Glossary Industry resources Index Acknowledgments and picture credits