Fashion Merchandising: Principles and Practice

ISBN-13: 9781352011104 / Angielski / Miękka / 2020 / 274 str.

James Clark

Spis treści

PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE.- 1. Fashion Retailing.- 2. Fashion, Business and Product.- 3. The activities of Buying and Merchandising.- 4. Organizing the Buying and Merchandising Function.- PART II: FASHION MERCHANDISING.- 5. Fashion Merchandising: The Prentice Day Case Study.- 6. Fashion Merchandising: Research and Analysis.- 7. Fashion Merchandising: Budgeting.- 8. Fashion Merchandising: Open to Buy.- 9. Fashion Merchandising: Range Planning.- 10. Fashion Merchandising: Sizing, Deliveries and Allocation.- PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT.- 11. Merchandising: A global perspective.- 12. e-Commerce and buying and merchandising.- 13. The merchandiser and the supply chain.- 14. Sustainability and product management.

O autorze

James Clark is a Senior Lecturer and Course Leader at London College of Fashion, UAL specializing in buying, merchandising and supply chain.  As a PhD researcher James researches the effects of innovative technology on retail business model design.

Prior to joining UAL, James held positions with Debenhams, Coats Viyella and House of Fraser. This experience blended with his academic research interests has enabled James to publish Fashion Merchandising: Principles and Practice.

James is a member of research hubs within LCF and SIGs within the academic sector both within the UK and internationally. He is a Fellow of the HEA, holds a Chartered Manager award with the CMI and sits on the Chartered Association of Business Schools Executive Education Committee.

Blurb

[1e - needs updating]

 Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashion merchandiser and outlines the activities and responsibilities of the merchandiser as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This book also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalisation and multi-channel distribution, and the impact these have on the role of the merchandiser.

Offering valuable insight into the merchandiser role and emphasising how it can add value to a fashion business, this is an ideal textbook for aspiring merchandisers.

Key features:
• Detailed strategic and analytical coverage of the subject
• Strong application of theory to the realities of the fashion business
• A running case study provides a practical example of the activities of the fashion merchandiser

James Clark is a Senior Lecturer at London College of Fashion, University of the Arts, UK

'I am delighted to see that for the first time there will be a book that truly understands the role of the merchandiser within the European retail sector and explains clearly how that role varies depending on the business model employed. This book will be hugely useful for individuals considering either courses or a career in this sector, and will help student understanding of the role and of the wider context within which merchandisers operate.' - Helen Armour, University of Westminster, UK

'It's the book we have been waiting for! This book will be a great teaching aid to students studying fashion and to anyone who wants to understand the merchandising role.' – Stephanie Liberman, Regent's College London, UK