Fashion Management: A Strategic Approach

ISBN-13: 9781137508188 / Angielski / Miękka / 2018 / 360 str.

Rosemary Varley; Ana Roncha; Natascha Radclyffe-Thomas

Opis

This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

Spis treści

1. Introducing a strategic approach to fashion management 2. Strategic Planning for fashion organisations 3. Fashion Marketing 4. International Growth Strategy in fashion markets 5. Financial management in fashion 6. Fashion Brand management 7. Fashion marketing communications 8. Fashion Merchandise Management 9. Fashion Supply Chain Management 10. Fashion Retail Management 11. Managing Fashion Customers 12. Managing fashion responsibly 13. Managing risk in fashion 14. People Management: A strategic approach.

O autorze

Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.

Ana Roncha leads the MA Strategic Fashion Marketing course at London College of Fashion, having previously been a post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management.

Natascha Radclyffe-Thomas is Reader in Marketing and Sustainable Business at the British School of Fashion, and has extensive international experience having taught fashion, both studio-based and theoretical, in the UK, Asia and the US

Liz Gee is Associate Dean of the London College of Fashion Business School, and she is a fellow of the Institute of Chartered Accountants.