Fashion Journalism: History, Theory, and Practice

ISBN-13: 9781472520173 / Angielski / Twarda / 2018 / 192 str.

Peter McNeil;Sanda Miller

Opis

Journalism is all around us, and so too is fashion journalism. Discussions of fashion proliferate in an ever-increasing range of media, from newspapers and magazines to tweets and TV programs. Fashion Journalism: History, Theory and Practice is an accessible, comprehensive guide to writing about fashion in any form, whether in style blogging and magazine interviews, or news reportage and art reviews.
Exploring what sets fashion journalism apart from other forms of journalistic writing, the book features a wide range of global fashion case studies, from Carmel Snow's reporting on Dior's 'New Look' to 1970s responses to Yves Saint Laurent, and Diana Vreeland's role as a fashion editor. Through a series of highly engaging exercises, students will learn how to find inspiration for their writing, carry out successful research, structure their work logically, develop interrelated verbal and visual insights, use a style appropriate to their readership, and to make the leap from merely descriptive writing to informed analysis and criticism. Examining how recent technological developments are shaping and driving fashion journalism, the book delves deeper into the theory and practice of writing about fashion. Engaging and clearly written, Fashion Journalism will be essential reading for students of fashion, design, cultural studies, journalism and media studies.