Factors determining Consumer Adoption of Internet Banking

ISBN-13: 9783659159923 / Angielski / Miękka / 2012 / 156 str.

Sanmugam Annamalah

Opis

Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking.The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual's income level, computer literate, frequent visit to the bank branches and Internet access were found to be statistically significant

O autorze

Annamalah, SanmugamSanmugam Annamalah is a lecturer for American Degree Programs in SEGi University College and a PHD candidate. A member of Malaysian Institute of Economic Research, an International reviewer for Pearson Publications, Journal of Economics & Finance, International Business Research and a Module writer for Open University of Malaysia.