Factors Relating to Passenger Satisfaction

ISBN-13: 9783659675980 / Angielski / Miękka / 2015 / 132 str.

Saengpratoom Bargbarn

Opis

This research was to study factors relating to passenger satisfaction towards Kasetsart University Bangkhen Campus Bus Service and the passenger behaviors. The 400 sample survey was conducted using questionnaire in March 2012. The data was processed and analyzed using SPSS program, stepwise multiple regressions method was applied to test the hypotheses. The document should serve well to those looking for reference in conducting research on passenger behavior towards public transportation.

O autorze

Born and raised in Bangkok, Thailand. Bargbarn held B.A. (Economics) and Grad.Dip. (Graduate Volunteer) from Thammasat University in 2005 and 2008. He received M.B.A from Kasetsart University in 2012. He has extensive practical experiences through management, marketing, and research projects across global-to-local public and private organisations.