Factors Influencing the Adoption and Usage of Internet Banking

ISBN-13: 9783838373508 / Angielski / Miękka / 2010 / 204 str.

Braja Podder

Opis

Although the offering of financial products and services over the Internet by banks and financial institutions continues to spread, reports on Internet banking show that the adoption and usage of such services by consumers are low. Further, relatively little empirical research has been carried out to examine factors influencing users adoption or use of Internet banking services, particularly in New Zealand. Hence, there is a need to identify relevant factors that influence New Zealands bank customers intentions to use Internet banking. This research used two commonly applied and empirically supported models of information technology adoption to achieve this objective. In this study, Daviss (1989) technology acceptance model (TAM) is extended by two external variables, namely risk and self-efficacy. The second model used is a reduced version of Moore and Benbasats (1991) perceived characteristics of innovation (PCI) model, without the image and voluntariness constructs. A questionnaire was used to conducting a postal survey of 1000 individuals in Auckland, New Zealand. Out of 163 responses received 157(15.7%) were usable and with this data both research models were tested.

O autorze

Braja Podder received the degree of Master of Computer and Information Science at the Auckland University of Technology in 2005. His area of research was Internet banking. He is currently a PhD student at the Business and Law School of AUT University. His research area is local e-government adoption.