Factors Influencing Micro Insurance Penetration in Kenya

ISBN-13: 9783659771248 / Angielski / Miękka / 2015 / 64 str.

Mugo Lucy;Okibo Walter

Opis

The emergent of micro insurance which is affordable in the Kenyan market is going to play a major role to the economy growth in line with vision 2030. Affordability was among the major causes of low insurance penetration among the middle and low income earners in Kenya, today there are affordable covers which are priced in a manner that makes them affordable to the vast majority of the Kenyans uninsured population but despite this fact, penetration still remain very low. The major role of the author study was aimed at promoting consumption of micro insurance as a way of providing social and economic justice in developing countries which are characterized by poverty, diseases and hunger. Various challenges were looked into as the cause of the low insurance penetration which included Distribution problems, Professional sales staff training, and Government policies on micro insurance.

O autorze

Since 2006 Mugo Lucy has been working with the insurance companies on strategic sales marketing. She has wealth of experiences in insurance sale and marketing and the challenges that the industry experience in Kenya. Mugo has a lot of interest in growing the micro insurance as the solution of increasing the insurance penetration.