Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications

ISBN-13: 9780792336334 / Angielski / Twarda / 1995 / 275 str.

Charles Sarasin; Peter Ulrich; Peter Ulrich

Opis

Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight.
Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented.
The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.

Spis treści

Introduction: Business in the nineties: Facing public interest; P. Ulrich. Part I: Facing public interest: horizons of ethical challenge on business. Part II: Business in response to a concerned public: ethical foundations. Part III: Business in response to a concerned public: corporate policies and guidelines. Part IV: Corporate dialogue and public relations: critical issues. Part V: Ecological challenges and business response: examples and experiences. Part VI: Social challenges and business response: examples and experiences. Contributors.

O autorze

Dr. Peter Ulrich promovierte am Lehrstuhl von Prof. Dr. Dr. h.c. Arnold Picot an der Ludwig-Maximilians-Universität in München. Heute ist er als Seniorberater in einer Unternehmensberatungsgesellschaft in München tätig.