Facebook motivation: significant impact factors and uses differences

ISBN-13: 9786200313300 / Angielski / Miękka / 52 str.

Reza Safitri

Opis

The emerging of information and communication technology (ICT) has changed society significantly, in term of the way they communicate. This new technology, particularly internet, enables someone to connect with anyone easily -- in any parts of the world -- as geographic boundaries have now becoming 'borderless' and the space becoming more 'narrow', just like a global village, as predicted by McLuhan. The development of Web 2.0 enables the forming of social media. One form of this which is nowadays popular to be used by the society is the Social Networking Sites (SNSs) Facebook and Twitter. The aim of this study is to explore the motivation of users among youth and how individual differences relate to the motive for SNSs use. Factor Analysis was used to categorize the motives among youth. The data reveal that the main usages of SNSs (Facebook and Twitter) were interpersonal relationship, entertainment, business and information.

O autorze

Reza Safitri has a doctor's degree from the University of Malaya. Her research interest is on media and communication. She has a long story on teaching.