Exploring Mass Media for a Changing World

ISBN-13: 9780805829167 / Angielski / Miękka / 1999 / 376 str.

Ray Eldon Hiebert; Sheila J. Gibbons;Hiebert

Opis

Written for introductory courses to the mass media, this text seeks to cover the information students need to know in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts.

Spis treści

Contents: Preface. Development of Mass Media and Social Change. Process and Functions. Political Systems: Nations and Cultures. Economic Realities: Ownership and Control. Legal Concerns: Rights and Responsibilities. Audiences: Use of Mass Media. Impact: Effects of Mass Media. Newspapers. Books, Magazines, and Newsletters. Motion Pictures. Radio and Sound Recordings. Television. Advertising. Public Relations, Public Opinion, and Mass Media. The Internet and the Future of Mass Media.

O autorze

Ray A Hiebert, Sheila Gibbons