Exploring Customs, Rituals and Artifacts as elements of Place Branding

ISBN-13: 9783659400988 / Angielski / Miękka / 2015 / 72 str.

Tariq Mahira

Opis

The aim of this book is to investigate the concept of place branding in terms of the culture of a place and all the elements that make up the culture. Place branding is a recent term used in branding, but however the concept of promoting places to attract people is quite old. This book explores the rituals, traditions and customs, artifacts, folklore as the elements of culture prevailing in Pakistan and how can the promotion of such elements help in creating a positive image of Pakistan across borders and even among our own people. Anholts model of competitive identity has been used to explore the cultural elements and to check awareness of people regarding those elements.

O autorze

Mahira Tariq has completed her MBA in Marketing and Finance from Bahria University Pakistan. Prior to this she has done her Bachelors in Human Resource and with the aim to diversify her scope of knowledge and her interest in cultural studies, she wrote this book to make people see her home country (Pakistan) in a different light.