"An interesting and unusual book....There are excellent chapters on the construction of different types of scales for attitude measurement and on clinical outcomes research... Strongly recommended." —CHOICE
"The author's emphasis on the ways of scientific thinking provides an excellent window into psychological research. The clear organization of the text makes its high-level content easy to read." —Contemporary Psychology
Contents: Preface. Introduction: The Function of Research Methods. Variables: Thinking of the World in Terms of Relationships Between Variables. Rules for Research: A Brief Checklist of Things to Consider for a Credible Experiment. Single-Factor Designs: Simple Experimental Designs That Incorporate the Rules for Research. Statistical Logic and Choosing a Statistic: An Overview of the Role of Statistics in Psychological Research. Multifactor Designs: Designing and Interpreting Experiments with Multiple Influences. The Logic of Experimental Psychology: The Problems Encountered in Theorizing About Internal Events. Detection, Discrimination, and the Theory of Signal Detection. Evolution of a Theoretical Construct: Changes in the Construct of Iconic Memory Over 30 Years of Research. Testing Theory I: A Close Look at the Methods and Logic Used in Evaluating a Theory of Short-Term Memory Search. Testing Theory II: A Close Look at the Methods and Logic Used in Evaluating a Theory of Visual Search and Attention. Applied Experimental Psychology: Examples of the Kinds of Questions Asked, and Experiments Done, When the Focus Changes from Theory to Application. Social Psychology I: Testing Theories When Internal Events Can Be Monitored or Manipulated. Social Psychology II: The Measurement of Attitudes and Construction of Tests for Research. Clinical Psychology: The Research Problems Encountered, and Procedures Used, in Treatment Outcome Research. Appendices: The Proper Form When Submitting Experiments for Publication. Statistical Tables.