Experimental Design: From User Studies to Psychophysics

ISBN-13: 9780367382155 / Angielski / Miękka / 2019 / 408 str.

Douglas W. Cunningham; Christian Wallraven

Opis

This book explains the basic terminology used to discuss experiments and takes a brief look at the more than 150 year history of experiments in psychology. It covers how to generalize from a few people to the whole population. The largest part of the book is dedicated to the most flexible, and arguably the most central, aspect of an experiment: What do the participants do? Each chapter follows the same structure and includes two examples, one from traditional psychophysics and one using computer animated facial expressions as stimuli.

Spis treści

INTRODUCTION: What Is an Experiment? Designing an Experiment. RESPONSE MEASURES: The Task. Free Description. Rating Scales. Forced Choice. Specialized Multiple Choice. Real-World Tasks. Physiology. STIMULI: Choosing Stimuli. Presenting Stimuli: The Psychtoolbox. DATA ANALYSIS: Statistical Issues. Free Description, Questionnaires, and Rating Scales. Force and Multiple Choice. Bibliography.

O autorze

Cunningham, Douglas W.; Wallraven, Christian