Expanding the horizon of Blue Ocean

ISBN-13: 9783659165610 / Angielski / Miękka / 2012 / 68 str.

Pankaj Aswal; Manish Kumar

Opis

Recently the market become red ocean and the concept of blue ocean decides that the demand and supply of any incoming goods and services can produce the drastic change in economy if it shows the Growth pattern and precise enough to create the impact on customers mind. This will create lot of time to turn blue ocean into red ocean.how the simmulation software helps in expanding the horizon of blue ocean such that it offers least competition to the hap-hazard growing market.

O autorze

Aswal, PankajPANKAJ ASWAL:- Bachelors of Engineering (ELECTRICAL), M.B.A (Marketing) and Perusing (phd) currently working as Associate professor in DERARTMENT OF M.B.A in GRAPHIC ERA UNIVERSITY, DEHRADUN-248001 ,INDIA he has published 8 papers in national and international Journals, his key area of research is Market & Product Innovation.