Executive Writing Skills for Managers: Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships

ISBN-13: 9780749455187 / Angielski / Miękka / 2009 / 160 str.

Fiona Talbot

Opis

Focusing on English as a key business tool for international business, this guide helps businessfolk understand how to write successfully for either a native or non-native English readership.

Spis treści

• • Chapter - 00: Introduction;
  • Chapter - 01: English as a language of global communication;
  • Chapter - 02: Writing in English: support your people;
  • Chapter - 03: Why we communicate commercially;
  • Chapter - 04: Word Power Skills 2.0: interacting with readers as customers;
  • Chapter - 05: Adapt: stay ahead or stay behind;
  • Chapter - 06: Time is money;
  • Chapter - 07: Helping you write those documents;
  • Chapter - 08: Writing to lead, inspire - and change;
  • Chapter - 09: Writing e-mails;
  • Chapter - 10: Feedback and performance reviews

O autorze

Fiona Talbot is an internationally acclaimed business writing author and founder of the #wordpowerskills 4-step business writing system. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. Her books are workplace self-development guides and recommended reading in business schools and universities worldwide, as well as by large scale employers (such as The Federal Aviation Administration in the U.S.), medium-sized enterprises and start-ups. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few.