ISBN-13: 9781349410538 / Angielski / Miękka / 1999 / 174 str.
ISBN-13: 9781349410538 / Angielski / Miękka / 1999 / 174 str.
The first book to provide an integrated treatment of financial and operating strategies to exchange rate variability. The choice of price-setting currency, when and how to adjust prices, the limitations of hedging and segmentation of national markets are some of the issues analyzed. The book investigates the impact of EMU.