Ewom and the 3w's

ISBN-13: 9783659504532 / Angielski / Miękka / 2014 / 72 str.

Abubakar a. Mohammed;Ilkan Mustafa

Opis

Electronic Word-of-Mouth (eWOM) is consider the most trusted and influential source of information for consumers; because consumers like to hear the opinion of others especially those who had experiences with the product and/or service before purchase. Online reviews the power of consumers and uncertainty eliminator. eWOM platforms are your guide to access the right information, at the right time and place.

O autorze

A.Mohammed Abubakar is presently a Senior Research assistant at the School of Computing and Technology. Eastern Mediterranean University, Cyprus. His research interest includes Internet Marketing - Macro/micro organization behavior - e-Learning.