Evolution of Destination Planning and Strategy: The Rise of Tourism in Croatia

ISBN-13: 9783319422459 / Angielski / Twarda / 2016 / 302 str.

Larry Dwyer; Renata Tomljenovi; Sanda Orak

Opis

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union.

Spis treści

Introduction.- 1. Crafting a national tourism vision.- 2. Managing tourism development process in Croatia: Can EU accession help?- 3. Shaping destination identity.- 4. The influence of political factors in fashioning destination image.- 5. Managing tourism – challenges of DMO transformation.- 6. Tourism attraction system.- 7. Implementation of Tourism Satellite Account: Assessing the contribution of tourism to the Croatian economy.- 8. Abandoned Tourism Resorts in Croatia: The consequences of discordant spatial planning and tourism development policies.- 9. Sustainability issues and possibilities in management of tourism in protected areas in Croatia.- 10. Identifying trends in tourism demand in Croatia using longitudinal survey.- 11. Longitudinal assessment of the carrying capacity of a typical tourist island:  Twenty years on.- 12. Gastronomy Tourism: Croatia a land of wine and plenty, or beyond pizza and grill!- 13. Tourism future – towards transformational tourism.

O autorze

Larry Dwyer is Professor of Economics at the University of Ljubljana, Slovenia, Adjunct Professor in the Griffith Institute for Tourism at Griffith University, Australia, and Honorary Professor of Travel and Tourism Economics at the University of New South Wales, Australia. He publishes widely in the areas of tourism economics, management, policy and planning, with over 200 publications in international journals, books, book chapters, government reports, and monographs.

Renata Tomljenović is a Senior Research Fellow at the Institute for Tourism, Croatia. Her research interests include tourism’s role in fostering social transformation, socio-cultural impacts of tourism, and tourism planning. She is the Managing Editor of TOURISM: An International Interdisciplinary Journal.

Sanda Čorak is Scientific Advisor and Managing Director of the Institute for Tourism, Zagreb and Senior Lecturer at the University of Applied Sciences-Vern, Croatia. Her research interests include tourism market research and segmentation, destination marketing, governance, and sport tourism. She is the Editor-in-Chief of TOURISM: An International Interdisciplinary Journal.

Blurb

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.

The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.