Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience

ISBN-13: 9781119704669 / Angielski / Miękka / 2021 / 288 str.

Lee Lazarus

Recenzje

"It has always been challenging to find a comprehensive development solution that helps teach employees how to create and share compelling, audience-centric business stories. This approach is grounded in real scenarios and case studies that anyone can relate to. If you're looking to up-level your skillset in storytelling and drive business conversations forward, get this book!" --Stacy Salvalaggio, Vice President, Retail Operations, Aritzia and Former Global Senior Director, Learning and Development, McDonald's "There's no greater skill and ingenuity to propel your career than the ability to translate data insights into clear, authentic narratives. This book is the winning formula for any executive." --Sydney Savion, Chief Learning Officer, Air New Zealand

Spis treści

Introduction Storytelling Is How We Move Business Forward 1 What two Silicon Valley-bred sisters know about business storytelling (hint: it's pure, irrefutable career gold) Part 1 Once and for all--Let's Unfluff the Reputation of Business Storytelling 6 Chapter 1: Meet the Brain Scientists 8 Chapter 2: Data (Yes, Sometimes Overused) Is Not the Villain 16 Part 2 Ok, I'm in--How Do I Get Started with Business Storytelling? 24 Chapter 3: The Four Signposts 30 Chapter 4: The WHY, WHAT and HOW of Business Storytelling 48 Chapter 5: Your BIG Idea 52 Chapter 6: Putting It All Together: Sample Story 56 Part 3 Thanks, got the basics What Else Can Help Me? 60 Chapter 7: Push Your Story Forward with Active Headlines 62 Chapter 8: A Simple Path to Building Your BIG Idea 72 Chapter 9: Five Well-Tested Ways to Visualize Your Story 80 Part 4 Let's see the magic! How Does Storytelling Show Up in Everyday Business? 106 Chapter 10: Making a Recommendation 108 Chapter 11: Providing an Update 144 Chapter 12: Crafting an Email 162 Chapter 13: Creating a One-Pager 176 Part 5 But wait! How Do I Flex My Story? 192 Chapter 14: Audience Is Everything: A Manifesto 194 Chapter 15: You've Got Five Minutes with an Executive... Go! 202 Chapter 16: Your Audience Is Diverse.. How Can You Please Everyone? 210 Chapter 17: You're Told "Only Three to Five Slides" 216 Chapter 18: Team Presentations: Who Does What? 220 Chapter 19: When Your Audience Is Virtual 238 Part 6 All together now: Building a Common Language of Storytelling 252 Chapter 20: Fostering a Culture of Story Coaches 254 Chapter 21: Five Ways Managers Can Reinforce Storytelling 260 Chapter 22: Ready, Set, Coach! Five Tips for Peer-to-Peer Story Coaching 264 Conclusion A Final Word From the Sisters 272 Your everyday business storytelling journey starts right now... #nomorefrankendecks Gratitude 275 About the Authors 276 Notes & Photo Credits 277 Index 278

O autorze

For over two decades, Silicon Valley-bred sisters JANINE KURNOFF and LEE LAZARUS have helped teams at the world's top brands-including Facebook, Nestlé, Marriott, T-Mobile, and Medtronic-become strategic visual communicators. As co-founders of The Presentation Company, they are dedicated to helping talented businesspeople in all functions, at all levels, bring clarity and meaning to their ideas and influence decisions through storytelling.