Events as a Strategic Marketing Tool

ISBN-13: 9781789242300 / Angielski / Miękka / 2020 / 312 str.

The Nethe Ronald (NHTV Breda University of Applied Sciences

Opis

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.