Events as a Strategic Marketing Tool

ISBN-13: 9781789242300 / Angielski / Miękka / 2020 / 312 str.

Dorothe Gerritsen; Ronald Van Olderen

Opis

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.