Events Management: Principles and Practice

ISBN-13: 9781473948273 / Angielski / Twarda / 2017 / 448 str.

Razaq Raj; Paul Walters; Tahir Rashid

Opis

Now in its Third Edition Events Management offers an introductory overview of the fundamentals in managing events, preparing students for a future career in events management and hospitality.

The team of authors highlight both the theoretical and operational aspects of events management, including event conception, the financial and legal operations, marketing and the importance of media, logistical preparations and issues such as the consideration of the environmental and social repercussions of events have also been included, fostering reflective thinking in contemporary events management.

In addition to the updated tables and examples throughout there are now three new chapters:
- Crowd Control and Crowd Dynamic
- Expos, Conferences and Conventions
- Brand Co-creation and Social Media

Suitable for Events Management students at Undergraduate and Postgraduate level.