Events Management: An Introduction

ISBN-13: 9780367610043 / Angielski / Miękka / 2023 / 494 str.

UK) Wilde Nick (University of Greenwich

Opis

Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.

Spis treści

1. Introduction to events management.  2. Event project management: feasibility, planning, delivery and evaluation.  3. Event design and production.  4. Event operations.  5. Event human resource management.  6. Event finance.  7. Event marketing.  8. Event law, health, safety and risk management.  9. Sporting events.  10. Mega-events.  11. Events in the public and third sectors.  12. Business events.  13. Cultural events and festivals.  14. Event impacts and sustainability.  15. Events and the media