Events Management

ISBN-13: 9780367491840 / Angielski

Glenn Bowdin; Johnny Allen; Rob Harris

Opis

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

The book offers a systematic guide to organizing successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social activism, soft power and events, inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.

This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

Spis treści

Section 1: Event Context  1. An Overview of the Event Field  2. Perspectives on Events  3. The Event Planning Context  4. Event Tourism Planning  5. Sustainable Event Management  Section 2: Planning  6. Strategic Event Planning  7. Conceptualising the Event  8. Event Project Management   9. Event Financial Planning  10. Human Resource Management and Events  11. Marketing Planning for Events  12. Promotion: Integrated Marketing Communication for Events  13. Sponsorship of Events  Section 3: Event Operations and Evaluation  14. Event Design and Production  15. Event Logistics  16. Legal Considerations in Event Planning and Management  17. Risk Management  18. Evaluation and Research

O autorze

Glenn A. J. Bowdin

Principal Lecturer in Events Management

UK Centre for Events Management, School of Events, Tourism and Hospitality Management

Leeds Beckett University, UK

　

Johnny Allen

Formerly Foundation Director

Australian Centre for Event Management

University of Technology, Sydney, Australia

　

Rob Harris

Director

Event Training Australia, Sydney, Australia

　

Leo Jago

Griffiths University, Brisbane, Australia

　

William O’Toole

International Events Development Specialist, Sydney, Australia

Event Project Management System, Sydney, Australia

　

Ian McDonnell

Formerly Senior Lecturer

School of Leisure, Sport and Tourism

University of Technology, Sydney, Australia