Event Studies

ISBN-13: 9781032448633 / Twarda / 2024 / 560 str.

UK) Page Stephen J. (University of Hertfordshire

Opis

Fully updated and revised in its fifth edition, Event Studies remains the most comprehensive book devoted to developing knowledge and theory about event management and event tourism, focusing on the study of events, the event experience and meanings associated with them.

Spis treści

1. Introduction, and Overview of Event Studies. 2. Forces, Trends and Issues Affecting Events.  3. The Nature and Classification of Planned Events.  4. Event Experiences and Meanings.  5. Celebration Events and Experiences.  6. Business, Sport and Other Event Experiences.  7. Public Policy and Events.  8. Event Management Fundamentals.  9. Directing, Leadership, and Human Resources for Events.  10. Event Planning and Operations.  11. Event Design: Theory and Principles.  12. Antecedents, Event Markeitng and Communications.  13. Risk, Health and Environmental Management for Events.  14. Event Outcome Evaluation and Impact Assessment.  15. Event Tourism.  16. Foundation Disciplines and Closely-Related Fields for Event Studies.  17. Research and Knowledge Creation for Event Studies.

O autorze

Donald Getz is Professor Emeritus at the University of Calgary, Canada. He works as a management consultant and also holds guest positions at several universities. In addition to event studies, his areas of expertise include wine and food tourism, evaluation and impact assessment, consumer research, and special interest travel. Professor Getz co-founded and was Editor-in-Chief of Event Management: An International Journal. He edits book series on event management.

Stephen J. Page is Associate Dean (Research) and Professor of Business and Management at Hertfordshire Business School, University of Hertfordshire, UK. He holds an Honorary Doctorate from the University of West London and is an Honorary Professor at Cardiff Metropolitan University and the University of Plymouth. He has worked as a tourism consultant with different organizations, including the United Nations World Tourism Organization, OECD, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah’s Casinos, and Sky Tower, Auckland, New Zealand, among many other clients. He is the author and editor of 43 books on tourism, leisure, and events and is Editor of the leading tourism journal, Tourism Management.