Event Portfolio Planning and Management: A Holistic Approach

ISBN-13: 9781138081994 / Angielski / Miękka / 2017 / 220 str.

Vassilios Ziakas

Opis

This book for the first time explores how event managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. It develops an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building in event portfolio management and the requirements for the design and development. This is essential reading for all those interested in Events Policy and Planning.

Spis treści

Part A: Theoretical Foundations  1. Introduction  2. Establishing the Context for a Holistic Approach  3. An Integrative Theoretical Framework for Event Portfolio Planning and Management  4. The Pragmatic Challenges and Potential of Event Portfolios  5. Event Portfolio and Sustainable Development  Part B: Towards A Holistic Event Portfolio Theory  6. Foundations of Event Portfolio Planning  7. Event Portfolio Network and Inter-Organizational Relationships  8. Event Portfolio Design and Development  9. Conclusion

O autorze

Dr. Vassilios Ziakas is Senior Lecturer in Events Management at Leeds Metropolitan University. His research focuses on issues relating to sport and leisure policy at the regional, national and international levels.