Event Management for the Tourism and Hospitality Industries

ISBN-13: 9780367649920 / Angielski / Miękka / 2021 / 174 str.

Bonita M. Kolb

Opis

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events.

Spis treści

1. Meeting Changing Event Visitor Expectations. 2. Assessing the Community for Event Potential. 3. Determining Event Goals and Objectives. 4. Targeting the Event Visitor Segment. 5. Researching Potential Visitors. 6. Developing the Budget and Setting the Price. 7. Creating the Event Experience. 8. Managing the Event. 9. Branding and Event Promotion. 10. Promoting with Traditional Media. 11. Connecting with Social Media. 12. Assessing Event Success. Appendix: Event Plan Outline

O autorze

Bonita M. Kolb, PhD is Professor Emeritus at Lycoming College in the United States. She currently resides in St. Augustine, Florida, where she is actively working in the hospitality industries.