Event Management Simplified

ISBN-13: 9781449075514 / Angielski / Miękka / 2010 / 316 str.

Judy L. Anderson

Opis

Creating special events may look easy to those who attend, but to do it well requires a great deal of knowledge, creativity and organizational skill. Event Management Simplified contains a wealth of information and how-to knowledge that can be used by both seasoned event planners and those just learning the ropes. Contained within these pages is information about: . Skills needed to be an event professional and where to find jobs . Insider tips and strategies for "thinking outside of the box" . Identifying event demographics and laying a strong foundation . Examples, systems, timelines and worksheets for all event elements . Determining if committees are needed and how to keep them on track . Ideas for recruiting sponsors, donors, exhibitors and attendees . Risk management, obtaining permits, and working with jurisdictions . Elements of negotiating contracts with venues, vendors and others . Food and beverage tactics for menu planning, service and contracting . Ways to market and promote your event . Creating site plans and logistics schedules . Contracting for stage, sound, lighting, electronic media, entertainment . Using volunteers for maximum effect . Pre- and post-event activities The easy-to-read format and systems in Event Management Simplified have been successfully used by event planners of all skill levels and by academic institutions as a teaching tool. We guarantee this book will pay for itself many times over in time and financial gain.