Event Audiences and Expectations

ISBN-13: 9781138081987 / Angielski / Miękka / 2017 / 168 str.

Jo Mackellar

Spis treści

1. Event Audiences  2.Theoretical perspectives – psycho/social theory for event audiences  3.Theoretical Perspectives – Leisure, Travel and Consumer Behaviour  4. Events and their Audiences  5. Serious and Casual Participation  6. Managing Audience Behaviour  7. Managing Event Networks  8. Marketing Events to Audiences  9. Government policy and public participation  10. Implications and new research

O autorze

Jo Mackellar is a Research Consultant at Destination Research and Development, Australia, and a Post-Doctoral Fellow at Griffith University.