Evaluation of factors affecting competitive advantage in banks

ISBN-13: 9783659890741 / Angielski / Miękka / 2016 / 116 str.

Carolyne Okango; Doreen Njenje

Opis

Competitive advantage is the woe of every striving economy or business in Africa. Everyone is in it, the struggle to better the top line or bottom line of their business. However the best of the best is determined by the factors that affect competitive advantage. Evaluating these factors enables commercial banks to gain over others. Banking is at the core of our transactions everyday and how we choose which one we patronize is based on what sets them apart from all the rest and that is their competitive advantage. Have a good read.

O autorze

Carolyne OkangoMarried to Dancan Ajewa having one child Joyce Ikhabi. Studied B A Economics from Lucknow University India.Currently studying MBA Strategic Management from Kenya Methodist University.Working for a Water Company in Eldoret, Kenya.