Evaluating Campaign Quality

ISBN-13: 9780521877299 / Angielski / Twarda / 2007 / 170 str.

Louis Sandy Maisel; Darrell M. West; Brett M. Clifton

Opis

For a number of years, voters and academic observers have been dissatisfied with American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in U.S. House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing. A different approach to campaign conduct and political discourse in American elections is clearly called for if improved campaigning is the goal.

Recenzje

"L. Sandy Maisel, Darrell West, and Brett Clifton show a keen understanding of the fundamental motive underlying the behaviors of political candidates and consultants: the desire to win. They also understand the lack of interest that most citizens have in politics. They exhibit a refreshing skepticism about the more high-flown aspirations of reformers, without entirely giving up on the possibility of improving campaign discourse and thereby improving the quality of American elections."
-Richard Skinner, Allegheny College, Perspectives on Politics

Spis treści

Preface; 1. Campaign reformers: optimists, skeptics, and rejectionists; 2. Dissemination of campaign practices; 3. Impact on campaign conduct; 4. Impact on campaign discourse; 5. Impact on public perceptions; 6. Improving the system; Appendices: A. Data and methodology; B. Public opinion survey; C. Consultant survey; D. Focus group protocol.