European Corporate Strategy: Heading for 2000

ISBN-13: 9780333558355 / Angielski / Twarda / 1992 / 183 str.

Oliver L. Landreth

Opis

Based on research conducted with senior managers across Europe, this book aims to identify the challenges being faced by companies in leading sectors and to present, by a case-study method, the solutions that these managers are finding as they prepare to safeguard their firms' positions and ensure future success in the 1990s and beyond.

Spis treści

Charts and Tables - Company Reference Chart - Case Summaries - Preface - Acknowledgements - The Challenges Ahead - PART 1: EUROPEAN INDUSTRY - CMB Packaging - FAI Industrial Machinery - The European Truck Manufacturing Industry - PART 2: EUROPEAN SERVICES - Zust Ambrosetti Transport - Banco Comercial Portugues - Schiphol Airport - SAS Scandinavian Airlines - PART 3: EUROPEAN CONSUMER GOODS - Belfe Clothes - The Mexx Group - Amorim Lage, S.A. - Concluding Remarks - Index