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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Name: European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior
Brand: Taylor & Francis Ltd
Price: 655.86 PLN
Availability: InStock

ISBN-13: 9781032204611 / Angielski / Twarda / 2022 / 216 str.

Bartosik-Purgat, Malgorzata

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

ISBN-13: 9781032204611 / Angielski / Twarda / 2022 / 216 str.

Bartosik-Purgat, Malgorzata

cena 655,86 zł
(netto: 624,63 VAT: 5%)

Najniższa cena z 30 dni: 629,67 zł

Termin realizacji zamówienia:
ok. 16-18 dni roboczych.

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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Marketing - General
Business & Economics > E-Commerce - Digital Marketing

Wydawca:

Taylor & Francis Ltd

Seria wydawnicza:

Routledge Studies in Marketing

Język:

Angielski

ISBN-13:

9781032204611