1. What is Ethnography? 2. Research Design: Problems, Cases, and Samples 3. Access 4. Field Relations 5. Oral Accounts and the Role of Interviewing 6. Documents and Other Artefacts, Real and Virtual 7. Ethnography in the Digital World 8. Recording and Organizing Data 9. The Process of Analysis 10. Writing Ethnography 11. Ethics Epilogue: A Distinctive Analytic Sensibility