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Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Name: Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry
Brand: Taylor & Francis Ltd
Price: 649.62 PLN
Availability: InStock

ISBN-13: 9781032126722 / Angielski / Twarda / 2023 / 192 str.

Elena Chatzopoulou

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

ISBN-13: 9781032126722 / Angielski / Twarda / 2023 / 192 str.

Elena Chatzopoulou

cena 649,62 zł
(netto: 618,69 VAT: 5%)

Najniższa cena z 30 dni: 629,67 zł

Termin realizacji zamówienia:
ok. 16-18 dni roboczych.

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Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Consumer Behavior - General
Business & Economics > Marketing - Research
Business & Economics > Industries - Food Industry

Wydawca:

Taylor & Francis Ltd

Seria wydawnicza:

Routledge Studies in Marketing

Język:

Angielski

ISBN-13:

9781032126722