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Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

Name: Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry
Brand: Taylor & Francis Ltd
Price: 657.10 PLN
Availability: InStock

ISBN-13: 9781032126722 / Angielski / Twarda / 2023 / 192 str.

Elena Chatzopoulou

Ethnic Hospitality Marketing: Authenticity and Quality Constructions in the Greek Food Industry

ISBN-13: 9781032126722 / Angielski / Twarda / 2023 / 192 str.

Elena Chatzopoulou

cena 657,10 zł
(netto: 625,81 VAT: 5%)

Najniższa cena z 30 dni: 629,67 zł

Termin realizacji zamówienia:
ok. 16-18 dni roboczych.

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inne wydania

Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumer constructed meanings of authenticity, how it is transmitted and received.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Consumer Behavior - General
Business & Economics > Marketing - Research
Business & Economics > Industries - Food Industry

Wydawca:

Taylor & Francis Ltd

Seria wydawnicza:

Routledge Studies in Marketing

Język:

Angielski

ISBN-13:

9781032126722