Ethics in the Alcohol Industry

ISBN-13: 9780230219885 / Angielski / Twarda / 2009 / 207 str.

Alexandra Kenyon; Simon Robinson; Edward F. Halpin

Opis

Alcohol is a unique, legal drug that is linked closely to personal and social identities and which subsequently leads to both positive and negative consequences. To set the scene a whistle-stop tour of major land-marks in the origins of alcohol, consumption patterns and moral attitudes in its social history is presented. The authors debate the rules, laws and voluntary codes of practice set in place which seem to restrict industry practice but provide a libertarian view of alcohol to the consumer. This analysis in turn questions whose responsibility is it to restrict or enable alcohol consumption.

Despite the joint responsibilities suggested, young people are considered to need greater guidance and awareness of the alcocentric environment in which they live and the authors reflect upon the physical and psychological effects 'extreme drinking' may have on our young people. The attitude towards alcohol by religious faiths also provides understanding and enables dialogue of the personal and civic responsibility and this in turn adds a non-commercial dimension to the discussion.

Sadly, no book on alcohol would be complete without a journey into alcoholism. Details of practical help and empathy for alcoholics who wish to take control of their addiction are discussed taking us beyond the therapeutic arena as the only option. In conclusion the authors place ethics and responsibilities in the arena of Corporate responsibilities and show how governments, industries, communities and the individual, supporting each other should enable alcohol to have a positive, social place in the 21st Century.

Spis treści

Introduction - History of Alcohol, Values and Legislation Social Responsibilities of the Alcohol Industry Advertising and Marketing Alcohol Ethics and Alcohol Young People, Social Scene and Popular Culture Religion and Alcohol Addiction and Alcohol Conclusion – Ethics and Alcohol in the 21st Century

O autorze

SIMON J. ROBINSON is Professor of Applied and Professional Ethics, Leeds Metropolitan University, UK. Educated at Oxford and Edinburgh Universities, Robinson became a psychiatric social worker before entering the Church of England priesthood in 1978. He entered university chaplaincy at Heriot-Watt University, and the University of Leeds, developing research and teaching in areas of applied ethics and practical theology. In 2004 he joined Leeds Metropolitan University. Books include: Agape, Moral Meaning and Pastoral Counselling; Engineering Business and Professional Ethics; Spirituality Ethics and Care. 
 
ALEXANDRA J. KENYON is Vice President of CIRCLE an international research committee and a Chartered Marketer with background in the advertising, planning and consumer research industry for the leisure and licensed retail industry. She has has published journal articles and presented at conference on topics such as alcohol advertising, the licensed trade, Corporate Social Responsibilities and Binge Drinking.