Ethics, Social Responsibility and Sustainability in Marketing

ISBN-13: 9789811379239 / Angielski / Twarda / 2019 / 277 str.

Ipek Altinbasak Farina; Sebnem Burnaz

Spis treści

1 Overview

Ipek Altinbasak-Farina and Sebnem Burnaz

PART I Ethics in Marketing

2 The Politics of Purchasing: Ethical Consumerism in Turkey

Abdulkadir Ozturk, Sima Nart, and Remzi Altunisik

3 Spark Emotions to Intensify Ethical Sensitivity

H. Eser Borak

4 Competitive Deviance from Ethicality: A Focus on Online Settings

Gozde Nur Kazazoglu Sahin, A. Bengi Ozcivan, and Sebnem Burnaz

5 Ethics in Sustainabilty Marketing

Canan Madran

PART II Social Responsibility in Marketing

6 Consumer Perceptions and Responsiveness towards Corporate Social Responsibility Activities: A Sectoral Outlook

Hatice Aydin

7 Analyzing the Impact of Corporate Social Responsibility Perception on Organizational Identification from Employee Perspective 

Halil Emre Akbas, Serdar Bozkurt, Sadiye Oktay, and Semih Yilmazer

8 The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case Study

Gresi Sanje and Eser Levi

9 Psychological Barriers to Environmentally Responsible Consumption

Inci Dursun

10 Corporate Social Responsibility In Packaging: Environmental and Social Issues

Meltem Kiygi Calli

11 A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companies 

Supriti Mishra and Gargee Banerjee

PART III Sustainability in Marketing

12 Non-Profit Foundation and Brand Alliances As A Reputation Management Tool

Merve Yanar Gurce and Ibrahim Kircova

13 Sustainable Consumption: An Attempt to Develop A Multidimensional Voluntary Simplification Lifestyle Scale

Ezgi Merdin-Uygur

14 Sustainability Practices of Higher Education Institutions: An Analysis from a Developing Country

Serap Atakan and Tutku Eker Iscioglu

15 Dynamics of Sustainable Entrepreneurship: A Proposed 4S Model 

Mine Yilmazer and Meltem Onay

16 Developing Sustainable Strategies at the Base of the Pyramid

Ranjit Voola and Archana Voola

17 Do We Know Organic Food Consumers?  Personal and Social Determinants of Organic Food Consumption 

Sevtap Unal, F.Gorgun Deveci, and Tugba Yılmaz

18 Profiling  Green Consumers in an Emerging Country Context

Ipek Altinbasak- Farina and Gozde Guleryuz-Turkel

About the Authors

Index

O autorze

Ipek Altinbasak-Farina is Associate Professor at the Bahcesehir University, Istanbul, Turkey.

Sebnem Burnaz is Dean of ITU Institute of Social Sciences at the Istanbul Technical University, Istanbul, Turkey.

Blurb

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.