ISBN-13: 9781138337275 / Angielski / Twarda / 2019 / 196 str.
ISBN-13: 9781138337275 / Angielski / Twarda / 2019 / 196 str.
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.