Estimation of Demand for Fertilizers - A Case Firm Approach

ISBN-13: 9783659770722 / Angielski / Miękka / 2015 / 108 str.

Thangarasu Samsai;Salem Devarajan Sivakumar;Chellappan Velavan

Opis

This book deals with estimation of demand for fertilizer and market share of different companies products in the study area. It gives an idea about brand preference, factors influencing purchase of brands and awareness and adoption of different fertilizers by the farmers.It also highlights the brand preferred by dealers and estimation of market potential for fertilizers. This book is highly useful to the market researcher and learners.

O autorze

Dr.T.Samsai, is currently working as Assistant Professor in the Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India. The author has ten years of experience in teaching and research in the field of Agricultural Marketing and Supply Chain management.