Essentials of marketing for tertiary students

ISBN-13: 9786202922531 / Angielski / Miękka / 196 str.

Alfred Owusu

Opis

Essentials of Marketing teaches students/readers the experience and process of actually doing marketing-not just the vocabulary. Since Ghana's Independence (1957), many organizations have evolved to adopt and implement marketing practices conforming to global standards. Today, many Ghanaian organizations have a presence in most African countries and beyond, competing with the best organizations globally. For Ghanaian companies to sustain their competitive advantage and gain a stronger foothold in the international business environment, it is crucial for students (and future managers) to understand the fundamentals of marketing clearly and guzzle the essence of Ghanaian business practices. They need a textbook that will help them achieve this goal. Essentials of Marketing addresses these needs of students and managers in the marketing profession. It is designed to cater to the needs of marketing students at the tertiary level and managers in the marketing profession.

O autorze

Owusu, Alfred The author holds a Bachelor's degree in Marketing, Masters in International Business, PhD in Marketing, Full Member of the Chartered Institute of Marketing CIM, UK and has been lecturing Marketing courses at the university level for over ten (10) years. He is a Senior lecturer and the Dean of Business School Kumasi Technical University.