Essentials of Global Marketing

ISBN-13: 9780273756545 / Angielski / Miękka / 2012 / 560 str.

Svend Hollensen

Opis

This work offers a concise and manageable approach to global marketing. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.